Art Direction & Design for Tribal DDB, Chicago
Lutron makes a broad range of lighting control products—from individual dimmer switches to complete light management systems for sports arenas. They hold over 2,700 worldwide patents and are still the only company to create systems of dimmers and motorized window shades that control both electric light and daylight. Tribal DDB was presented with the challenge of designing an interactive showcase for Lutron’s massive array of products. We began with mood board explorations before moving into templated designs for Lutron.com. I was one of two Senior Art Directors on this project.
