Art Direction & Design for BBDO, Chicago
Every year, Lay’s challenges Americans to submit their best chip flavor ideas for a chance to win $1 million. For the second incarnation of this wildly popular campaign, BBDO tasked me to design a fully integrated digital experience enabling users to submit flavors and vote for their favorites. This work included a website, Facebook app, Twitter presence, and YouTube channel. Participants could customize and share bags, choose winners in a flavor showdown, and ultimately vote on who would win the $1 million prize. The campaign generated more than 15 million submissions, making it one of the most-used Facebook brand applications.
