Art Direction & Design for BBDO, Chicago
I partnered with BBDO to design this website that showcased user-generated content for Wrigley's 'Life Happens in 5' campaign. The intention was to encourage users to document themselves facing their 5—those five seconds right before doing something outside their comfort zone. They could share their moments via Facebook, Twitter, and Instagram for a chance to be featured on 5gum.com. The idea was to create an easy-to-navigate interface with some parallax motion effects that mirrored the unease of their real-life experiences. My role was that of Art Director & Lead Designer. Special thanks to Danny Lee for the motion graphics and glitchy animations!
